Drive Shack: TaylorMade’s Golf Entertainment Venue And Topgolf Competitor Debuts

Saturday, April 7th, marks the start of the highly anticipated golf-entertainment destination, Drive Shack in Orlando, Florida. Offering the latest golf technology, food and drinks, unique proprietary games, and golf lessons, Drive Shack is poised for a strong opening and a bright future as the major golf club manufacturers are banking on brick-and-mortar golf entertainment venues to generate future growth.

Located in Lake Nona’s thriving Sports and Performance District, Drive Shack’s initial complex offers 90 hitting bays with a 220-yard range, a Free Play Game Lounge with classic games such as Pac-Man, skee-ball, and shuffleboard, a full service bar and restaurant, and 3 meeting and event rooms that can accommodate parties up to 1,000.

Drive Shack’s proprietary games feature Shackjack, where visitors aim at playing cards that appear over holes trying to build that magical blackjack hand of 21 without going over. After beating the house, take a shot at Drive Shack Princess where one needs to destroy all the monsters on the range with killer golf balls.

Drive Shack Charging in on Top Golf Territory

Drive Shack Holdings LLC  is a partnership created by Taylor Made Golf Company Incorporated and Newcastle Investment Corporation. According to Drive Shack’s projections, each location is expected to cost between $15 and $25 million to build. The company said that it also has plans to develop venues in Richmond, Virginia; Raleigh, North Carolina; West Palm Beach, Florida; Marietta, Georgia; and New Orleans, Louisiana.

Drive Shack is trying to move in to Topgolf’s market and make its presence known. Topgolf is currently ‘on top’ of the golf-themed eating and drinking establishment mountain. With Callaway as one of its major investors, Topgolf’s revenue was $163.4 million in 2015. Since 2005, Topgolf has opened 42 locations with grandiose plans to open around 100 more in the next 4-5 years.

New Topgolf TV Show Debuts

Drive Shack’s debuts on the same week as competitor Topgolf launches its own reality TV series on its home turf of Orlando on the Golf Channel, Shotmakers.

Shotmakers is a great opportunity to introduce a progressive approach to golf competition, featuring dynamic personalities from across the sports landscape,” said Phil Piazza, Golf Channel senior vice president of programming. “Shotmakers also will showcase what Topgolf has been doing for 17 years – evolving the narrative around golf and redefining golf participation.”

Shotmakers will feature seven rounds of competition airing two nights a week– Monday and Tuesday nights – at 9 p.m. ET beginning April 9 and concluding April 30. The series will also be distributed across Golf’s international platforms, airing in more than 60 countries worldwide.



Leave a Reply